BMW. FTW.

So BMW does some pretty insane stuff when it comes to advertising and keeping things fresh.

They have developed a computer program called 'Augmented Reality' thru which you can project a virtual car onto a sheet of paper and view it on your computer screen at any angle. You can also use the paper to slide the car around the screen and create artwork via colored tire tracks. Try it out for yourself. I was floored with the results. (via BMW 3D Paintbrush) Also, most recently they have been keeping their cars under wraps during test drives in cities worldwide by using a patterned vinyl sticker over the entire body of the car, which hides all the curves and mutes the aesthetics to keep people guessing what the car might look like til it's actual release date. Those Germans are quite the interesting forward thinkers (via Invisible BMW).